This is Broken
Thu, 27 Jan '11 23:42

I recently saw Seth Godin's TED talk from September 2006.

It's a fantastic and hilarious little rant about things that are broken in our daily lives (signs, customer experiences, websites, etc) that is basically a more purpose-focused version of the Fail Blog. The purpose ostensibly being to make businesses "more aware of their customer experience, and how to fix it." Good right?

In the TED talk, Godin talks about a website he started called "This is Broken". Somewhat ironically, the site is very broken. On purpose? Maybe, but I very much doubt it.

Reasons it's broken:

  1. "This is Broken" is hosted at http://www.goodexperience.com/tib. Why not thisisbroken.com? I can never remember this URL and have to find it with Google each time.
  2. The site is a list of examples of things that are broken, presumably submitted by its readers. Yet there's no discernible way to submit new things that are broken.
  3. The most recent post seems to be from June of 2007, 3.5 years ago (this probably explains #2).
  4. There are several categories of "broken". Entries are given titles in the format "Broken: (<category>) <description>". Except one of the categories is "not broken" which leads to the title "Broken: (Not broken) A few things in Lewisham".

Now here's a real example of something that's broken: it's a fire door leading to an emergency stairwell, but the door is intentionally blocked by a bamboo stop from the inside of the stairwell.

Retrieving Flickr photo...
Fire Exit

Now that's what I call "broken".